Indian Apparel industry — Case studies

Family-run businesses are very different from the corporates and suffer from a poor understanding by the top talent in the country. However, they make a very significant part of our economy. To bridge this gap, as well as to articulate my own challenges, I had floated these challenges during my work at Triveni sarees as two case studies in 2015:

1. A 30 yr+ old saree manufacturer, and
2. Its relatively new e-commerce arm

We saw fantastic participation by the top B-school MBA students on these case challenges, with faculty members appreciative of truly bringing in Indian small business case studies. Hope other students can benefit too.